Marca

Layout

Our brand

What we stand for

Trademarks

The symbol and the name

Tone of voice

Colleagues, not vendors

Typography

Our voice, in type

Colours

The palette

Photography

How Tandem captures the world

Layout

Structure that stays clear

Events

The brand in the room

Iconography

Small marks, clear meaning

Motion

How we move

Marca

Layout

Tandem brand layout example

Retratos

O nosso tipo de letra principal é a Martina Plantijn, uma fonte serifada que traz calor e humanidade à marca. É utilizada para afirmações de destaque, anúncios e em contextos onde o texto precisa se destacar como algo icónico e expressivo.

Canva link

Access is open to all Tandem employees by default; for external access, email brand@tandemhealth.ai.

Tandem and surgery co-branding layout

Packaging

Inside is what clinicians actually need, nothing more. No claims dressed up as features. What you'll find here has been tested where care happens, not in a demo. Assembled with the same standard we hold for everything we build: proof, not promise.

Tandem app icon on a black background
Tandem logo mark in black on lime green
Tandem branded patient communication materials

The QR code

We get real discomfort from QR codes, so we treat them with care. If one is absolutely necessary, it needs to look the part: quiet, considered, and built for the page it sits on. The link behind it stays simple too, a redirect set up so it isn't cluttered with UTM tags.

Generate QR code

Tandem brand mark repeated in a co-branding layout
Tandem branded print set with business card and envelope