Brand

Iconography

Tandem iconography example on campaign poster

Lucid Icons

We source the majority of our UI icons from Lucid. An open, consistent set that lets us move quickly without drawing every icon from scratch.

Consistency is the point. One library, one weight, one visual logic, so icons read as a system rather than a collection. Where we need something Lucide does not cover, we draw it to match: same stroke, same corners, same restraint.

Tandem icon set and usage examples
Tandem icon mark in black and white
Tandem iconography applied to branded collateral
Tandem iconography example on campaign poster

Lucid Icons

We source the majority of our UI icons from Lucid. An open, consistent set that lets us move quickly without drawing every icon from scratch.

Consistency is the point. One library, one weight, one visual logic, so icons read as a system rather than a collection. Where we need something Lucide does not cover, we draw it to match: same stroke, same corners, same restraint.

Tandem icon set and usage examples
Tandem icon mark in black and white
Tandem iconography applied to branded collateral